Polls and
Surveys

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Polls and Surveys

Want to know what your customers think? Want to know more detailed information about their gender, their age, their income, their buying preferences?

The more you know about your customers, the better you can market to them. You’ll be amazed at what you learn and how you can use that information for future promotions.

Leveraging The Information You Gather

Once you’ve surveyed your customers and have learned a bit about them and their “likes”, it’s time to custom-tailor your promotions to each of your customers based upon their individual preferences.

Impossible, you say? Not with Lightwave Mobile’s “Field Insertion” feature. Layout your offer copy, determine which fields you want to customize for each recipient, and let Lightwave do all the heavy lifting for you!

Enjoy higher open rates and greater redemptions with customized offers.

Example Campaign

Let’s say you own a pizza parlor and have surveyed your customers to determine which live nearby, what pizza the prefer, what they like to drink with their pizza, and which team's they like to watch football.

At the next "Monday Night Football", send out a text around 3pm to just those who live nearby: Come by after work and watch the game on our big screen TV’s, order two large [insert pizza preference] and get a pitcher of [insert drink preference] for a nickel!

Each recipient gets the pizza and drink offer they prefer and you fill your business on an historically slow day…Cha Ching!