AUTOMOTIVE SALES AND SERVICE
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MOBILE MARKETING FOR
AUTOMOTIVE SALES AND SERVICE CENTERS
As the old adage goes, "people want to buy, they just don't want to be ‘sold’... and nowhere is this more true than in car sales. Let’s face it. most people would rather have a root canal than face the prospect of speaking with a car salesperson...so how do you lower that bar of resistance in order to get them
On the lot
Into your door
Signed on the bottom line
All without being too pushy, yet giving them the information they need to make a buying decision?
Lightwave Mobile has the answer. By delivering the information on the specific make and model your prospects seek in practically ’real" time, when they are most curious, without a significant time expenditure on your part you can build trust and good will 24/7/365. And what about increasing your car service business? How much more money could you make if your customers brought their cars in on a timely basis for their scheduled maintenance instead of putting it off or forgetting about it entirely? And what about the recommended fixes that your customers decide to postpone? Wouldn't it be great if automated messages were sent out months later reminding them to bring their car back in to get those outstanding fixes completed?
THE "SKINNY" ABOUT MOBILE MARKETING FOR
CAR SALES AND REPAIR
38% of car searches for a
vehicle are done from mobile
handsets. A year and a half
ago this was less than 5%.
Over 23% of all auto shoppers use
mobile during the car buying
process.
Over 40% of mobile searches occur when the person is standing on the dealer lot.
Over 94% of those who receive a
text message will open the
message, even promotional text
messages.
Mobile shoppers are rated 300%
more likely to buy within 60 days
compared to other shoppers.
More than 5x as many people
respond to mobile messages as
compared to traditional.
THERE ARE TWO PARTS TO IMPLEMENTING A SUCCESSFUL
MOBILE MARKETING CAMPAIGN FOR AUTOMOTIVE BUSINESSES
You can’t promote to a list that doesn't exist so you need a Platform that has a variety of campaigns to help you do both. That way you can mix it up and keep it fresh for your members. Let's take a look at a few campaign types that could help you build and promote to your list.
BUILD THE LIST
(Partial list of possible campaigns below)
VIP Club with incentives to help build your mobile list.
Hold an "Instant Contest" tor just those present on your lot and your show room to help build your list and engage your prospects (Text in "contest" to 82888 and in 15 minutes we will draw a winner for a free extended warranty with any car purchase)
Birthday Club - We'll bring the car of your choice right to your house for a test drive!
PROMOTE THE LIST
(Partial list of possible campaigns below)
Blast out a coupon a few days before the event ($2,000 off of all SUV's this weekend only!)
Blast out a to your car enthusiast customers (we just got a batch of the new “x” model in, come on down for a test drive!)
Survey your list to find out more about their preferences and reward those who respond with a BOGO offer. Later, segment your list by different preferences and customize your promotions for higher redemption rates!