RESTAURANT MARKETING
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MOBILE MARKETING FOR
RESTAURANTS
We all know that there are days of the week that are typically slower than others. With a 97% overall deliverability rate, now you can reach into your best prospects pockets and deliver your offers and promotions within minutes. Bring in customers on those slow days, at will, and hear your cash register ring.
Mobile marketing for restaurants is particularly well suited if you have good foot traffic, you have a product that everyone wants/needs and your customers are "captive" while they wait for their meal, thus easy to sign up.
Build Your List
Market To Your List
Profit From Your List
Let's say it's Monday afternoon and it's looking a bit bleak. Send out a mobile coupon to the thousands of people on your list asking them to come in between 2pm and 7pm to receive a free entree with the purchase of another of equal or greater value along with two drinks. Then sit back and watch as, within hours, customers come in your door and the sales start to stack up.
Another example of how to drive business in your door without breaking the bank could involve our Scratchers feature. Let's say a group of four sitting at the same table each enter to win one of several prizes you're offering for joining your VIP Club. After they enter, they are immediately rewarded with one of the offerings for joining your list. Because you control the offers and what percentage of entrants win which offer, two at the table win a fountain drink, one wins a 50% off an appetizer and the fourth wins a free dessert. The appetizer prize isn't enough for four so they order another appetizer at full price and the dessert looks so good; the others decide to order dessert as well so that everyone has one. Cha Ching!
THE "SKINNY" ABOUT MOBILE MARKETING FOR
RESTAURANTS
Drive customers in your door by putting mobile coupons right into your customers pockets in a manner of minutes.
Use multiple prize campaigns to control marketing costs and add some "umpf" to your promotions!
Offer instant contests to diners to encourage upsells, to add fun and to build your list!
Offer a Birthday Club to encourage customers to bring their friends to help them celebrate.
Nearly seven in 10 preferred a BOGO offer over other types of offers when surveyed.
Use our Fishbowl feature to automate monthly giveaways and eliminate the need to manually input business card info.
THERE ARE TWO PARTS TO IMPLEMENTING A SUCCESSFUL
MOBILE MARKETING CAMPAIGN FOR RESTAURANTS
You can't promote to a list that doesn't exist so you need a Platform that has a variety of campaigns to help you do both. That way you can mix it up and keep it fresh for your members. Let's take a look at a few campaign types that could help you build and promote to your list.
BUILD THE LIST
(Partial list of possible campaigns below)
VIP Club with incentives to help build your mobile list.
Hold an "instant drawing" for just those present in your restaurant to help build your list and engage your prospects (Text in "contest" to 82888 and in 15 minutes we will draw a winner for a free dessert or appetizer).
Birthday Club - Enter our Birthday Club and get cool stuff on your birthday!
PROMOTE THE LIST
(Partial list of possible campaigns below)
When business gets a little slow, blast out promotions and offers that are time sensitive to get customers in the door quickly to boost your sales and profits.
Putting a new dish on the menu? Why not send out invitations to your VIP Members giving them a sneak preview with a complimentary wine pairing?
Survey your customers to find out what dishes and drinks they enjoy, then offer customized offers to each customer based upon what they "like" to get better engagement and higher redemption rates.
Put a capture form on your website to increase your list size and start promoting to those who sign up automatically to get them out from behind their computer and down to your business. 🙂